Google Business Profile

Google Business Profile (formally Google My Business) part of Google Maps is a free tool where businesses can get a presence on Google Maps and also, and probably more importantly, an extra listing on search results.

It allows customers to leave reviews of your business, which you can then be integrated into your website. If you plan to use this facility, it’s probably best to assign a resource in your business to monitor and interact with those reviews.

You can create a business profile that gives potential visitors essential information about your business, which encourages them to visit either online or in person.

Not only do you receive extra acreage on search results, but Google Business Profile can also provide some interesting information for a business. All the statistics from these map listings point to increased interactions with a business – which you don’t want to miss out on (see screen grabs).

If your business is not already using Google Business Profile, you should strongly consider it. If you are using it, make sure that you can track your map listing back to your Analytics and even build an event in Tag Manager.

Below are screen grabs from the Insights report in Google Business Profile for a small business in Dublin. It spans a five-month period, and the statistics deal with interactions with the map’s listing. Isolating just the 2,750 visits to the website – that’s close to 20 visits a day that would have been lost to the business if they hadn’t a map listing.