Looker Studio is yet another string to Google bow. It’s a data visualization platform that allows you to create interactive dashboards and reports from a variety of data sources (Google Analytics, Google Sheets, Google Maps, Search Console etc.). It is a free tool that can be used by businesses of all sizes to visualise data.
Not only that, but it’s a great way to visualise your data. As a standalone product, Google Analytics is fantastic, but sometimes the volume of data can be a little overwhelming. Looker Studio can be a great asset in trawling through the mounds of data from Analytics and extracting the top-line data a business might need for a first glance. The data from Google Analytics will always be there, Looker Studio provides a window to that data.
So you can take your data from Google Analytics, the data provided by the search console and other data from your business if it’s in the correct format. All of these can be placed on a one-stop-shop dashboard, giving you an instant overview of some of the important business metrics.
Looker Studio - What we can do
We can review the data a business need to see as a one pass.
Provided all data can be read by Looker Studio, we can build a business dashboard.
Analytics, Google my Business and Search Consol are read by Looker Studio.